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“PIBA shines a light on the people who genuinely care about pets and their owners. Being recognised by the community means the world to small independent businesses like ours.”

Sarah Mitchell: Owner, Happy Tails Grooming

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PIBA prides itself on being an inclusive and community-driven event. 
The award process is designed to be transparent and participatory, involving public nominations and voting. This ensures that the awards truly reflect the voices and choices of the community. Pet owners, industry professionals, and enthusiasts are all encouraged.

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Latest News & Blog

10 Mistakes That Stop Pet Businesses From Growing – And What Successful Businesses Do Differently!

If you ask most pet business owners why they started their business, the answer is usually the same. It wasn’t because they dreamed of spreadsheets, marketing strategies or sales targets. It was because they loved animals and wanted to turn that passion into a career. That passion is often what makes the UK’s pet industry…

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Why Word of Mouth Alone Won’t Grow Your Pet Business Anymore

There was a time when running a successful pet business was relatively straightforward. Do a great job, look after your customers, and the recommendations would follow. A happy client would tell a friend, that friend would become a customer, and your reputation would quietly grow within the local community. Word of mouth is still one…

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